Griff Long is a seasoned executive with a proven track record of driving transformative growth in the Sports & Wellness industries. With a strong ability to scale high-growth companies, lead large franchise organizations, and spearhead global initiatives, Griff excels in shaping and growing dynamic businesses. He has a deep understanding of the industry and a demonstrated ability to build high-performing teams, forge strategic partnerships, and achieve exceptional financial results, exceeding $1 billion in revenue generation.

Griff has consistently exceeded revenue targets, driving significant growth for the organizations he has led. He served as the CEO of EL1 Sports, leading the company through rapid growth and securing major partnerships. His leadership experience also includes key roles at Orangetheory Fitness, Pure Barre, and Equinox, where he helped drive franchise expansion, digital transformation, and market turnarounds.

Currently, Griff serves as the President of Upgrade Labs, where he continues to fuel his passion for empowering individuals and organizations to achieve peak performance. He is known for his relentless pursuit of innovative solutions and his drive to create positive change within the industry.