Cameron George is a renowned researcher, writer, and leading authority in mental optimization and plant-based medicine. As the visionary founder of TRU KAVA and member of the Kava Coalition, he is at the forefront of the sober curious movement, pioneering kava as the premier natural alternative to alcohol and psychoactive drugs in modern culture. Under his leadership, TRU KAVA is driving a cultural revolution, redefining how people elevate their minds, connect with others, and reclaim their resilience —naturally and without compromise.

With over a decade of collaboration with top functional medicine experts and thought leaders, Cameron has played a pivotal role in advancing clinical research, product development, and neurorehabilitation protocols designed for mental optimization and chronic disease management. His work directly addresses anxiety, PTSD, mood disorders, and autoimmune conditions, bridging the gap between cutting-edge science and practical solutions for mental performance, emotional well-being, and authentic human connection.