Mimi Daraa is the founder of Maison Palo Santo, a mission-driven brand rooted in sustainability, sacred aromatherapy, and conscious living. With over 20 years of experience in yoga, breathwork, and retreat leadership, she creates transformative sensory experiences that awaken clarity, joy, and purpose. Her work bridges ancient rituals with modern science, exploring the power of scent as a form of biohacking—activating memory, elevating mood, and optimizing performance. Her signature collection features plant-based fragrances, clean-burning candles, energy-clearing sprays, and ethically sourced Palo Santo—each product designed to elevate mindful moments with intention and beauty. Based between the forests of coastal Ecuador and her wellness and sustainable fashion communities in Austin and NYC, Mimi is deeply committed to ethical sourcing and reforestation, planting just as many seeds of inspiration as she does Palo Santo. Maison Palo Santo’s mission is to connect people to their innate creative potential through the power of Palo Santo and daily rituals.